Adidas is a multinational firm located in Germany. It designs and manufactures shoes, clothes, and accessories. It was originated and is based in Herzogenaurach, Germany. It is one of the largest sportswear companies in Europe. The Franz Beckenbauer tracksuit, designed in 1967, was the first Adidas article of clothing.
Adolf Dassler founded the firm in his mother's home in 1924, and his older brother Rudolf joined him under the title 'Dassler Brothers Shoe Factory.' Dassler contributed to the invention of spiked running shoes for a variety of sports. He switched from a prior type of heavy metal spikes to canvas and rubber to improve the quality of spiked sporting footwear. Dassler convinced American sprinter Jesse Owens to compete in the 1936 Summer Olympics using his handcrafted spikes. Following a breakup in the brothers' partnership in 1949, Adolf founded Adidas and Rudolf founded Puma, which became Adidas' economic adversary. Now, Adidas offers a variety of clothing, varying from men's and women's t-shirts, jackets, hoodies, pants, and leggings.
Find sports and culture at one place
Because of their prestige in both sport and culture, Adidas is a top manufacturer. They constantly aim to refine their brand, enhance their product line, and utilize partnerships to further strengthen their trust with customers in order to continue to thrill their consumers with fresh concepts that promote their goal.
They tend to concentrate on the four most significant sports including football, training, running, and outdoor activities. Football is the most popular sport in terms of watching, whereas the most popular participation sports include running, training, and outdoor. Their items in these categories are designed for and worn while participating in sports.
To capitalize on their brand's most lucrative commercial potential, they try to refine their brand architecture by developing a new consumer proposition dubbed Sportswear. These items are inspired by sports and worn for fashion. At the same time, they use high-quality production techniques and materials to bring originals that are influenced by sport.
For the ease of their customers, they always offer 20% off on each product on becoming their member. Moreover, there are no delivery charges for their members as well. They also offer gift cards for you.
So what are you waiting for? Go and browse your favorite items on their website.
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