Leisure lake bikes is a family business that was founded in the year 1981. It was founded by the Noy Brothers. The leisure lake bikes were a windsurfing school earlier that ran for 10 long years. They later dived into the business of bikes. The windsurf was the first brand that imported mountain bikes in the United Kingdom which led the windsurf brand to enter the high-end mountain bike business. The leisure lake bikes now own 11 bike stores in the UK and have one huge online store where one can get everything that they want. They don't just sell mountain bikes but they also sell road bikes, electric bikes, leisure bikes, bikes for women, bike for kids, etc. from major brands. The Noy brothers believe that they would not sell anything that they are not willing to ride on. They offer free delivery charges if the order exceeds the amount of 10 Euros.