Table of Contents

Methodology

This work was carried out through the Osint (Open Source INTelligence) techniques aimed at finding and analyzing useful information for the purposes of the research.

The analysis through open sources consists in the application of analytical methodologies for the collection, processing and analysis of information. The ultimate goal is to transform what is apparently a confused set of disconnected data, facts and news into exploitable knowledge, thus offering a context consistent with the objective of this report.

Some of the Osint sources include:

  • Scientific and technical commercial databases;
  • Official and unofficial data of institutional bodies;
  • Information from professional and academic sources;
  • Search engines, used both with Boolean operators and with advanced operators;
  • Meta-browsers;
  • Software for the analysis of the social graph;
  • Software for the analysis of metadata and geolocation;
  • Social network;
  • Domain intelligence tools;
  • Network analysis;
  • Newspapers and magazines, institutional publications.

Given the consistency of the information to be compared and considering any cases of harmony, we inform you that the processing may present limited cases of inaccuracies.

Market Research

The base year for data collection was 2019, due to the extraordinary impact of Covid-19 on the tourism and travel industry. However, for completeness, some of the trends that have arisen during the pandemic are also reported.

A trend that keeps rising

Traveling alone has become a major trend in recent years. Many of the operators in the sector are in fact offering ad hoc services for this segment, such as shared-rooms, group guided tours where solo bookings are available, and even travel clubs where you can find other solo travelers going to the same destination.

In today’s article we will discover the reasons that push these adventurers to travel alone, we will also talk about the places they visit and what characteristics these people have.

Read on to find out about this and more!

Key Data

  • In 2020, 25% of solo travelers were considering a trip.
  • The best destination for solo travelers is considered Australia, with 71% of solo travelers having visited the country.
  • Solo travelers are highly educated with 50% of them having a degree or diploma and 35% have post-graduate degrees.
  • The majority of solo travelers are “into a relationship”.
  • 84% of solo travelers are women.
  • In 2019, the number of solo travelers increased by 42%.
  • #solotravel hashtag on IG is present on a total of 5.2 million posts as of 2020.
  • 72% of American women have solo traveled in their life.
  • Solo travelling was the first travel trend in 2019 according to Klook.
  • Google keywords related to solo travel increased by 131% in the last 3 years.
  • Around 15% of all Americans have taken at least one solo travel trip in their life.
  • 25% of US millennials planned to travel alone in 2020.
  • Among women solo travelers, a roughlty 60% have stated that they would repeat their trip.
  • 26% of solo travelers want to be alone and discover new countries at their own pace.
  • According to Cox & Kings, solo travel is the second-most popular category for post-lockdown trips.

Why do people solo travel?

According to the Agoda‘s survey:

  • The main motivation for their solo trip was “relaxation and time to unwind” for 61% of the respondents
  • 52% of them said they solo travel to get away from the routine.
  • 45% of them explore new cultures.

British Airways Global Solo Travel Study found out that:

  • 76% of solo travelers want  “to do what they want”.
  • 63% pointed out that solo travel means “to take some time out for themselves”.
  • Exploring a new destination was chosen by 37% of respondents.
  • 31% agreed that they see solo travel as a chance to meet new people.

Other statistics are:

  • 42% of solo trips were taken to enjoy independence.
  • 22% of solo travelers preferred not to be restricted by others.
  • 15% of solo travelers were looking for a personal challenge and confidence boost.
  • 64% of American women in relationships have taken a vacation by themselves.

Is solo travel safe?

Let’s see what solo travelers have to say about this matter:

  1. 76% of women travelers admitted they would feel unsafe just by themselves.
  2. 30% of families weren’t happy about their relatives’ solo trips.
  3. 33% of solo travelers thought at first they would get lonely while on their trip.
  4. 32% of solo travelers start planning 6 months before departure.
  5. 33% start planning 3 months or less before departure.
  6. Compared to 2015, 51% of women in the UK are now more likely to travel alone.

How much money do you need to solo travel?

  • A solo traveler spends around 20,000 USD for a solo trip around the world in one year.
  • Travel insurance costs are 20% higher on trips alone.
  • The main reason travelers do not travel solo (40%) is the higher costs of the accommodations due to single supplement charges.
  • The most convenient country (30 USD per day) to travel alone in Asia is Laos.

Age/Gender/Academic Statistics

  • Millennials are the largest group (55%) of users who look for “solo travel” on the internet.
  • 58% of Millennials were solo travelers at least one time in their life, versus 47% of older generations.
  • 12% of  Gen Z were solo travelers at least one time in their life.
  • As we already said, 84% of solo travelers are women, versus 16% of them being men.
  • 50% of solo travelers have a university or college degree or diploma and 35% have post-graduate degrees. Solo travelers are highly educated. 

Women Stats about Solo Travel

  • The keyword “women solo travel” was used 62% more in the last 3 years.
  • A roughly 60% of women are looking to travel alone in the next 12 months.
  • Solo female travellers that are over 45 years old are the biggest female solo travel age group (81%)
  • 35-44 are the 13%, between 25-34  are the 6% and 1% are 18-24.
  • 27% of women would consider taking a solo trip.
  • Females account only for the 1% of solo business trips.
  • You will receive more than 45 million results on Google if you type ‘Solo female travel’.
  • 72% of American women like to take trips solo.
  • 55% of solo travel searches in the UK are made by 25-34 years old women who live in London.
  • When asking travel agents, 73% found that female travellers embark on more solo trips than males.
  • 59% of women who solo traveled last year said that they would go alone again within the next 12 months.
  •  In the last few years, solo bookings, especially online, have grown by 45%.
  • 54% of British females are more likely to take trips alone than they were five years ago.
  • Cuba, Macedonia, Guatemala, UAE, Luxembourg, Egypt, Nepal, Mexico, Albania and Finland, are the top 10 destinations for American women travelling solo.
  • The best place to find factors such as culture, safety, landscape, women’s rights and adventure is considered to be Japan by women traveling alone.
  • The ranking continues with France, Spain, USA, Indonesia, Italy, Australia, Canada, Portugal and the Philippines.
  • The ‘Solo Female Travellers’ group on Facebook counts 27,000+ members.
  • Only on Pinterest, searches about ‘solo travel’ have surged by 600% in 2018.
  • Before Covid-19, 3+ trips were taken annually on average by solo travelers.

Best place to Solo travel?

  • 88% of solo travelers are looking for unique and non-touristic destinations.
  • 53% of travelers tend to stay outside tourist areas because they want to engage with locals.
  • Europe is considered the safest destination for solo travels.
  • City experience is sought by 23% of solo travelers.
  • Adventurous destinations are sought by 30% of solo travelers.
  • Those traveling alone would consider visiting the US (23%).
  • As we said, Australia is the most popular destination for solo travelers for 71% of solo travelers.

How Do Solo Travelers Book Tours and Places to Stay?

  1. Online agents or booking websites are used by the majority of people who travel alone.
  2. Laterooms.com reported a 14% traffic increase in just one year.
  3. Riviera Travel reported that 18% of clients now take sightseeing and cruise vacations by themselves.
  4. In 2019, Hotelscan.com reported a 170% increase in single-occupancy room inquiries.
  5. Hostelworld has increased their booking by 42% in the last 3 years.
  6. River cruises booking through Uniworld has increased by 25% in the last year.

Sources

  1. Agoda ‘Solo Travel Trends. 2018
  2. British Airways Global Solo Travel Study. 2018
  3. Klook Solo Travel Survey. 2019
  4. Solo Traveler Reader Survey. 2020
  5. Solo Female Travel Trends Survey. 2020