Table of Contents

Methodology

This work was carried out through the Osint (Open Source INTelligence) techniques aimed at finding and analyzing useful information for the purposes of the research.

The analysis through open sources consists in the application of analytical methodologies for the collection, processing and analysis of information. The ultimate goal is to transform what is apparently a confused set of disconnected data, facts and news into exploitable knowledge, thus offering a context consistent with the objective of this report.

Some of the Osint sources include:

  • Scientific and technical commercial databases;
  • Official and unofficial data of institutional bodies;
  • Information from professional and academic sources;
  • Search engines, used both with Boolean operators and with advanced operators;
  • Meta-browsers;
  • Software for the analysis of the social graph;
  • Software for the analysis of metadata and geolocation;
  • Social network;
  • Domain intelligence tools;
  • Network analysis;
  • Newspapers and magazines, institutional publications.

Given the consistency of the information to be compared and considering any cases of harmony, we inform you that the processing may present limited cases of inaccuracies.

Market Research

The base year for data collection was 2019, due to the extraordinary impact of Covid-19 on the tourism and travel industry. However, for completeness, some of the trends that have arisen during the pandemic are also reported.

Despite Covid-19, the US is a very popular tourist destination. Each year, its parks and attractions host millions of tourists from all over the world. In 2019, the number of international arrivals hit 80 million after growing year after year over the past decade.

Thanks to this incredible influx, in 2019 the travel and tourism market contributed over 1.1 trillion dollars to the GDP, supporting the country with millions and millions of jobs. However, due to the Covid-19 pandemic, the industry has suffered a severe backlash.

Key Data

  • Each year, there are 79.6 million international visitors to the US.
  • 1 trillion USD is spent early by travellers in the US (932.7billion USD domestic / 156.3billion USD international).
  • 267.7 billion USD is spent on food services, 232.2 billion USD is spent on lodging, 200.4 billion USD on public transport, while auto transportation, recreation and retail account respectively for 166.5 billion USD, 112.6 billion USD and 109.6 billion USD.
  • 15.7 million jobs in the US were supported by travel in 2018.
  • By 2024, the number of domestic business trips will gradually rise to 457 million.
  • In the US, Gen Z travelled an average of 29 days, Millennials 35 days, Gen X 26 days and Baby Boomers 27 days.
  • The most visited country from US travelers is Mexico (19.1m), second is Canada (12.3m), then UK (4.9), Japan (3.4), China (2.9).
  • US travelers take 93 million international trips each year.
  • US travelers take 2.29 billion domestic trips each year.

US Tourism Statistics and Trends Infographic

Tourism Trips

  • From 2010 to 2019 the number of international arrivals has always increased from each region of origin.
  • Most tourists in 2019 came from the Americas, with a total of 47.88 million visitors.
  • In 2019, the container from which fewer tourists arrived was Africa, accounting for 0.57 million tourists.
  • In 2019, Americans made 464 million domestic business trips.
  • Domestic business travels in the U.S. dropped to 185 million in 2020 due to Covid-19 restrictions.
  • By 2024, the number of domestic business trips will gradually rise to 457 million.
  • By 2028, yearly US tourism is estimated to hit the 2.4 trillion USD mark.
  • During a survey in July 2020, more than half of the respondents in the US said they expected to travel less in the next 12 months.
  • 15.3% of Americans are expecting to travel more in the next year.
  • In 2020, 80% of adults in the US have not taken a vacation.
  • In 2019, the number of overseas business visitor arrivals in the US was roughly 5.4 million.
  • As the number of visitors decreased, so did the international business travel spending in the United States.
  • With a growing awareness of climate change some people are becoming more environmentally conscious. As a result, the demand for more sustainable travel options increases.
  • In 2020, 51% of travelers in the US believe that there were not enough sustainable travel options available.
  • According to an August 2020 survey, 77% of the US travelers did not plan to stay overnight in a hotel in the following three months.
  • Only 10% of US travelers had planned to stay overnight in a home-sharing service in the last quarter of 2020.
  • The term ‘staycation’ is typically used to refer to a holiday spent in one’s home country rather than abroad, or one spent at home and involving day trips to local attractions. When asked if they had ever taken a ‘staycation’, 63% of adults in the US stated that they had taken this type of holiday.
  • 37% of travelers stated that they had not taken a ‘staycation‘.
  • In 2019, US domestic travel increased by +2%.
  • Americans taking 2.29 billion domestic trips in 2019.
  • 1.9 billion trips were for domestic leisure travel in 2019.
  • In 2019, 80% of all US domestic trips were for leisure travel in 2019.
  • 464 million domestic business trips were taken in 2019.
  • Americans take 93.0 million international outbound trips each year.
  • Every year, there are an average of 79.6 million international visitors to the US.
  • The top 5 inbound countries are Mexico (19.1m), Canada (12.3m), UK (4.9), Japan (3.4), China (2.9).
  • The top 5 outbound continents are Europe (17.7m), Caribbean (8.7m), Asia (6.2m), South America (2.1m), Central America (3.2m).
  • The top US cities visited are New York (9.8m), Miami (5.38m), LA (4.98m), Orlando (4.47m), San Francisco (3.57m), Vegas (3.33m).
  • 35% of families plan vacations 50 miles or more from home.
  • 24% of US travellers stated they plan to travel to Europe.
  • 22% of US vacations are via road trips.

Spending

  • Travelers spent nearly 1.1 trillion USD in the US in 2019 alone.
  • Domestic travelers spent 972 billion USD.
  • International travelers spent 155 billion USD.
  • The domestic travel spending in the US was at 972 billion USD in 2019.
  • In 2020, this dropped to 582 billion USD due to the pandemic.
  • In 2021, the domestic travel spending is forecast to slightly increase to reach 698 billion USD.
  • Americans are expected to spend more money on domestic travel in the next few years.
  • The spending was around 480 billion USD in 2002, so it more than doubled.
  • Orlando was the priciest US city for vacation, with an average cost of 2,200 USD for a three day trip, followed closely by Honolulu.
  • New Orleans was the least expensive city in the US, where the average cost of a three day trip amounted to 1,148 USD.
  • Travel agent members of the American Society of Travel Agents (ASTA) forecasted Orlando as the most popular domestic summer destination for US travelers in the next year.
  • Strangely, accommodation prices in Orlando are generally lower in comparison to the rest of the year.
  • Overall, in the US, July saw the highest accommodation prices for the summer travel season, at an average of 142 USD dollars per night.
  • The best day to travel in the US was the Fourth of July, also known as Independence Day.
  • New Orleans is one of the most popular domestic Fourth of July destinations.
  • New Orleans also had the highest airfares in the United States, with an average airfare cost at 493 USD during the holiday weekend.
  • Average airfare to Orlando amounts to approximately 333 U.S. dollars.
  • In 2019, the US was the G20 member country with the highest business travel spending.
  • In 2019, domestic and international expenditure on business tourism in the US amounted to about 354 billion USD.

Accomodation

  • Hotel industry in the United States was valued at 198.34 billion USD in 2019, reflecting an increase over the previous year’s size of 195.33 USD.
  • As a result of the lockdowns and regulations due to Covid-19, the sector declined by 48% in 2020.
  • A traveler in the US is worth 103.25 USD in 2020, reflecting a decrease of over 21% the previous year.
  • Accommodation Industry occupancy rose year-on-year and increased from 54.6% during 2008 to 66.2% in 2018.
  • Due to the coronavirus pandemic, the occupancy rate of the US hotel industry significantly decreased in 2020 going down to 44%, 33.3% less than the previous year.
  • In terms of hotel brands, two of the largest brands in the world originated in the US.
  • In 2020, Marriott International and Hilton Worldwide generated revenues amounting to 21 and 9.5 billion USD, respectively.
  • As of June 2020, the Wyndham Hotel Group was the leading hotel company in the Americas, accounting for 7,000 properties in the region.
  • Marriott International is the leading hotel company in the Americas with 985,756 guest rooms in the region.
  • Following by a large margin was Hilton Worldwide with 757,431 hotel rooms in the Americas.
  • In 2017, the number of adults using Airbnb in the US amounted to 33.9 million, up from 29 million the previous year.
  • By 2022, this figure is forecast to reach 45.6 million.
  • 55% of US-based Airbnb users are ‘very satisfied’ with their experience.
  • 2% stated that they were ‘somewhat dissatisfied’ or ‘not at all satisfied’ with using the accommodation sharing platform.
  • The most common reason for people not to use Airbnb in the US is privacy concerns, according to a 2017 survey, with 36% of respondents expressing this fear.

What are the most popular tourist destinations and attractions in the US?

  • New York is the leading city destination in the US in terms of international arrivals with approximately 14.01 million visitors from foreign countries in 2019.
  • Hotel rates in New York are the most expensive with the average price for a hotel room reaching 174 USD.
  • The city with the highest average daily costs for business travelers in the US was New York with 423.6 USD.
  • Santa Barbara in California is the second in ranking, with average daily costs amounting to 416.88 USD.
  • New Orleans is the city with the cheapest daily total with an average cost of 69.80 USD per day
  • When considering where to go on holiday many Americans see cultural experiences as a priority when choosing a destination.
  • After looking at the most visited cities around the world by Americans, we identified Tokyo, Japan, as the city with the highest number of cultural attractions worldwide with a total of 8,805 open to the public.
  • This was followed by Paris and London, respectively.
  • In 2019, the US’ Magic Kingdom (Walt Disney World) was visited by nearly 21 million people, making it the most visited amusement park worldwide.
  • The waterpark Typhoon Lagoon at Disney World, in Orlando, FL, USA was visited by 2.25 million people in 2019.
  • the top 5 road trip routes in US are:
  • Las Vegas – National Parks;
  • Northern California – Southern Oregon Coast;
  • Northern New England;
  • Blue Ridge Parkway;
  • Black Hills.

According to Planetware, these are the top popular destinations in the US:

  1. Grand Canyon
  2. Niagara Falls
  3. Statue of Liberty
  4. White House
  5. Walt Disney World Resort
  6. Waikiki
  7. Las Vegas Strip
  8. Yosemite National Park
  9. Golden Gate Bridge
  10. Times Square

Why do Americans travel?

  • Volunteering trips (39%) are the top bucket list vacations in the US, food travel adventure following with 38%, mystery journey with 38%, ancestry/heritage trip with 36%, and sabbatical with 36%.
  • US-based solo travellers (59%) stated they went alone to see the world without waiting for others.
  • 55% of Gen Z travelled in the US to increase their knowledge and experience.
  • 40% of Gen Z travelled in the US to avoid stress and relax.
  • 43% of Millennials travelled in the US to find themselves.
  • 23% of Millennials in the US want to meet new people.
  • 57% of US travellers would choose a free heritage vacation over alcohol for a year.
  • 56% of US travellers agree it taught them life skills.
  • 51% of US travellers want to escape from normal life or recharge mentally.
  • 42% of US travellers take trips to visit friends and family.
  • 35% of US travellers are travelling to experience local delicacies.
  • 95% of US travellers prioritised their family to be happy and entertained.
  • 89% of US travellers prioritised vacation deals and value.
  • 85% of US travellers needed planning around school holidays.
  • 85% of US travellers wanted outdoor activities for their family.
  • 26.2% of US travellers took 466.2 million domestic trips for business and 1,779.7 million for leisure (73.8%).

Sources

  1. https://www.ustravel.org/system/files/media_root/document/Research_Fact-Sheet_Industry-Table.pdf
  2. https://www.statista.com/topics/1987/travel-and-tourism-industry-in-the-us/
  3. https://www.oecd-ilibrary.org/sites/7af173ce-en/index.html?itemId=/content/component/7af173ce-en
  4. https://www.statista.com/statistics/301991/direct-economic-impact-of-travel-spending-by-industry-us/ https://www.statista.com/statistics/207088/travel-expenditures-in-the-us-since-2000/
  5. https://www.statista.com/statistics/207083/international-travel-spending-in-the-us-since-2002/